American Craft Council

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Since 2005, Profiles has been an extension of The American Craft Council (ACC) team, supporting the production of the American Craft Council Show in Baltimore, the largest indoor craft show in the country. ACC’s Baltimore show brings together more than 650 of the country’s top contemporary craft artists to present their latest handmade creations in the form of jewelry, clothing, furniture, home décor, and more.

GOAL

After nearly three decades of shows in the Baltimore market, American Craft Council was looking to add a local touch and invigorate the Show’s presence in Baltimore by working with a communications partner that was engrained in the inner-workings of Baltimore and that knew what made the city tick.

STRATEGY

For each annual show, Profiles has developed a comprehensive communications strategy specifically tailored to the promotion and execution of the Show’s (4) main exhibitions – Make Room: Modern Design Meets Craft, American Craft Charm Collection, Hip Pop, and Let’s Make!. Profiles plays a distinct role in successfully bringing each of these exhibits to life in Baltimore, through various tactics:

  • Media Relations
  • Community Outreach
  • Event Planning
  • Non-Traditional Media
  • Grassroots Marketing
RESULTS

The American Craft Council Show has become widely recognized in Baltimore as an event that’s not to be missed, for craft lovers and the general public alike. Through editorial coverage, numerous online and print event listings, communication through the American Craft Council’s Facebook page, and relationships forged with key Baltimore businesses and influencers, show attendance has increased each year.

ARTICLES

Baltimore Sun
The Art of Craft

The Daily Record
Gettin’ Crafty

The Capital
The 36th Annual American Craft Council Show

The Crafts Report
American Craft Council Show Returns to Baltimore in February

The Frederick News-Post
Local Wood Sculptor Showing at Prestigious Craft Council Show

Howard County Times
One of a Kind

Baltimore Jewish Times
Everything Beautiful

Spirit
Southwest Airlines
36th Annual American Craft Council Show

Current Clients Include
  • American Craft Council
  • Baltimore Bride
  • Baltimore Child Abuse Center
  • Baltimore Magazine
  • Baltimore Marine Centers
  • The Baltimore Station
  • Bon Secours Baltimore Healthy System
  • CareFirst BlueCross BlueShield
  • City Perch Kitchen + Bar
  • Dave & Buster’s
  • Dog Haus Biergarten
  • Enterprise Homes, Inc.
  • The French Kitchen
  • Graul’s Market
  • Guidewell Financial Solutions
  • The Havre de Grace Wedding Committee
  • James A. Palmer Enterprises
  • The Journey Home
  • Katzen Eye Group
  • Kennedy Krieger Institute
  • Kimpton Hotels & Restaurants (Baltimore)
  • Klein Enterprises
  • Lord Baltimore Hotel
  • Maryland Multi-Housing Association (MMHA)
  • Maryland University of Integrative Health (MUIH)
  • Media Works, Ltd.
  • Medpoint Health Partners
  • MileOne Automotive
  • MuniMae
  • The National Aquarium
  • Parking Authority of Baltimore City
  • Pet Valu – U.S.
  • The Prime Rib
  • Rusty Scupper
  • The Saul Zaentz Innovation Fund in Film and Media at Johns Hopkins
  • Show Your Soft Side’s Pawject Runway
  • Southwest Partnership
  • SurgCenter Development
  • Waterfront Partnership of Baltimore
  • WYPR Radio
  • Y in Central Maryland
  • Zuckerman Spaeder LLP