Since 2005, Profiles has been an extension of The American Craft Council (ACC) team, supporting the production of the American Craft Council Show in Baltimore, the largest indoor craft show in the country. ACC’s Baltimore show brings together more than 650 of the country’s top contemporary craft artists to present their latest handmade creations in the form of jewelry, clothing, furniture, home décor, and more.
After nearly three decades of shows in the Baltimore market, American Craft Council was looking to add a local touch and invigorate the Show’s presence in Baltimore by working with a communications partner that was engrained in the inner-workings of Baltimore and that knew what made the city tick.
For each annual show, Profiles has developed a comprehensive communications strategy specifically tailored to the promotion and execution of the Show’s (4) main exhibitions – Make Room: Modern Design Meets Craft, American Craft Charm Collection, Hip Pop, and Let’s Make!. Profiles plays a distinct role in successfully bringing each of these exhibits to life in Baltimore, through various tactics:
- Media Relations
- Community Outreach
- Event Planning
- Non-Traditional Media
- Grassroots Marketing
The American Craft Council Show has become widely recognized in Baltimore as an event that’s not to be missed, for craft lovers and the general public alike. Through editorial coverage, numerous online and print event listings, communication through the American Craft Council’s Facebook page, and relationships forged with key Baltimore businesses and influencers, show attendance has increased each year.
The Art of Craft
The Daily Record
The 36th Annual American Craft Council Show
The Crafts Report
American Craft Council Show Returns to Baltimore in February
The Frederick News-Post
Local Wood Sculptor Showing at Prestigious Craft Council Show
Howard County Times
One of a Kind
Baltimore Jewish Times
36th Annual American Craft Council Show