Amy Elias

Founder and CEO

Amy-EliasAmy Elias is the founder and CEO of Profiles, Inc., and has more than 30 years of public relations and marketing experience.

Since founding Profiles in 1990, Amy has built a firm dedicated to advancing clients’ messages and achieving their goals through the development and implementation of comprehensive communications programs. As founder and CEO of Profiles, Amy guides the company’s strategic direction as a multi-faceted communications firm. Under her leadership, the firm has established solid client relationships and maintains critical partnerships with community and business leaders from throughout the region.

Amy has provided marketing, branding and public relations counsel to national, regional and local clients from various industries including non-profit, accounting, law, hospitality, tourism, arts/entertainment, education, healthcare and real estate/development. Her creative thinking and strategy development have produced positive results for clients such as the National Aquarium, University of Baltimore, MileOne Automotive Group, Baltimore School for the Arts, CareFirst BlueCross BlueShield and Enterprise Homes, Inc.

Amy has been recognized as a leader in her field, being named one of The Daily Record’s “Top 100 Women” twice, one of the publication’s “2017 Icon Honors” as well as “Most Admired CEOs” and as one of the publication’s “Influential Marylanders” for communications. Her work on behalf of Profiles’ clients has earned national, regional and local Addy, MarCom, Communicator and PRSA awards.

Throughout her career, Amy has gained valuable experience in all facets of the marketing industry as public relations director for W.B. Doner & Company, assignment editor for WJZ-TV (CBS), director of membership and promotions for the National Aquarium and owner of an independent catering company. She is a graduate of Emory University.

Born and raised in Baltimore, Amy is committed to philanthropic endeavors that better the community. She currently serves on the Baltimore Museum of Art board of directors and has previously served on committees of Kennedy Krieger Institute, Maryland Art Place, CENTERSTAGE, Baltimore School for the Arts, Songs for Life, The House of Ruth, and The Maryland Zoo.

Who we are

Amy Elias

Founder and CEO

Amy Burke Friedman


Jamie Watt Arnold

Senior Vice President

Bridget Forney

Vice President

James Dale

Director, Strategy & Marketing

Tabitha Challis

Social Media Manager

Kristen Zatina

Account Manager

Freddi Nevins

Account Executive