Baltimore School for the Arts

Bmore_school_for_arts2Baltimore School for the Arts (BSA) is a nationally recognized public arts high school that provides students with intensive pre-professional training in the arts in conjunction with a rigorous academic curriculum. BSA graduates go on to the most selective arts and university programs nationwide and achieve prominence in theater, film, music, dance and visual arts. Additionally, BSA’s highly acclaimed TWIGS program offers free after-school arts instruction to 700 city elementary and middle school children from schools across Baltimore, as well as other outreach initiatives to thousands more. Founded in 1979, the school is an integral and vibrant part of Baltimore’s educational and cultural communities.

GOAL

BSA was looking to increase attendance at the school’s many programs and activities (TWIGS, public dance and theatre performances, art exhibits, etc.) while also increasing financial support for the organization. In 1996, Profiles was brought on as BSA’s communications and strategic planning resource and continues to serve as the school’s public relations, media and strategic partner.

STRATEGY

Since 1996, Profiles has developed and initiated public relations programs that highlight the school’s many programs and activities including the 25th and 30th anniversary celebrations; the launch of ACT II, a multi-million dollar expansion and renovation project that nearly doubled the size of the school; the grand opening of the Center for Collaborative Arts and Technology (C-CAT); fundraising initiatives such as the annual Expressions gala and Art of Giving Fashion Show; student performances and projects including the annual production of The Nutcracker with the Baltimore Symphony Orchestra; the TWIGS program; as well as any extraordinary monetary gifts given to the school. Throughout the years, Profiles has brought great attention to the school’s historic anniversaries, performances and exhibitions, and other calendar events by generating strategic media placements in regional print, online and broadcast media outlets.

RESULTS

Through aggressive media outreach and opportunistic strategy, Profiles has helped BSA communicate its achievement as one of the top preparatory arts institutions in the country. Through Profiles’ efforts, the school has garnered tremendous coverage in media outlets including the Washington Post, Baltimore Sun, NPR, among many others. Additionally, Profiles’ public relations strategy has impacted student recruitment with an annual increase in both student applications and financial support for the school.

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ARTICLES

Baltimore Sun
Fire Safety Takes the Stage for City Students

The Washington Post
Young Baltimore Dancers are Pioneers in ‘Appalachian Spring’

WMAR Channel 2
Twigs Program Helps City Students with a Career in the Arts

The Afro American
Baltimore School for the Arts Stages The Nutcracker at the Lyric

Baltimore Style
Mater of the Arts

Current Clients Include
  • American Craft Council
  • Baltimore Bride
  • Baltimore Child Abuse Center
  • Baltimore Magazine
  • Baltimore Marine Centers
  • The Baltimore Station
  • Bon Secours Baltimore Healthy System
  • CareFirst BlueCross BlueShield
  • City Perch Kitchen + Bar
  • Dave & Buster’s
  • Dog Haus Biergarten
  • Enterprise Homes, Inc.
  • The French Kitchen
  • Graul’s Market
  • Guidewell Financial Solutions
  • The Havre de Grace Wedding Committee
  • James A. Palmer Enterprises
  • The Journey Home
  • Katzen Eye Group
  • Kennedy Krieger Institute
  • Kimpton Hotels & Restaurants (Baltimore)
  • Klein Enterprises
  • Lord Baltimore Hotel
  • Maryland Multi-Housing Association (MMHA)
  • Maryland University of Integrative Health (MUIH)
  • Media Works, Ltd.
  • Medpoint Health Partners
  • MileOne Automotive
  • MuniMae
  • The National Aquarium
  • Parking Authority of Baltimore City
  • Pet Valu – U.S.
  • The Prime Rib
  • Rusty Scupper
  • The Saul Zaentz Innovation Fund in Film and Media at Johns Hopkins
  • Show Your Soft Side’s Pawject Runway
  • Southwest Partnership
  • SurgCenter Development
  • Waterfront Partnership of Baltimore
  • WYPR Radio
  • Y in Central Maryland
  • Zuckerman Spaeder LLP