PUBLIC RELATIONS

PUBLIC RELATIONS

From media to influencers, we reach editors, producers, policymakers, think tanks, nonprofits, activists, and all the movers and shakers you want talking about your brand for all the right reasons. Our expertise lies in the development and application of traditional public relations strategies that only a firm that's been in business for almost 30 years would know how to exercise. We work with our extensive media network and community connections to gain the most significant coverage for our clients. Public relations is the foundation of our company and is the core of what continues to give our clients the results that they expect and deserve.

PROFILES is a full-service PR and communications agency delivering a comprehensive range of integrated marketing services to clients, and our practice areas are not siloed or segregated. From consumer product goods (CPG) PR and corporate communications to hospitality, health, and food, our team implements thoughtful, strategic, passionate, and powerful public relations for every industry. PROFILES has provided services to healthcare organizations, non-profit organizations, public agencies, law firms, educational institutions, cultural institutions, and for-profit businesses. We only work with clients whose work we feel passionate about and relate our own success back to their success.

WITH PRESS SECURED IN MEDIA SUCH AS...

OUR PRACTICE AREAS

HOSPITALITY

Since our founding nearly 30 years ago, PROFILES has worked extensively in the hospitality, restaurant and consumer sectors. Providing a full suite of PR and marketing services, we have a proven track record of successfully managing campaigns for businesses of all sizes, national restaurant chains and local start-ups alike. Whether our clients want to make a big splash with a one-time event or put all their media activities in the hands of experts, PROFILES is the team that gets results, and we’re proud to have worked with some of the finest brands in the hospitality, restaurant and consumer sectors. Our team has worked with brands including Kimpton Hotels & Restaurants, Lord Baltimore Hotel, The Prime Rib, Rusty Scupper, and Dave & Buster’s, among countless others. 

CONSUMER BRANDS

We have played key roles in the specialty areas of media relations, social media, crisis communications, event planning, rebranding, content development, and community outreach for clients such as Guidewell Financial Solutions, Kiddie Academy, Pet Valu, T. Rowe Price, and many others.

HEALTHCARE

From hospitals to health plans, PROFILES helps healthcare providers and others in the industry establish a clear voice in the crowd. PROFILES has worked with healthcare brands like Kennedy Krieger Institute, Maryland University of Integrative Health, Saint Agnes Hospital, Saint Agnes Hospital Foundation, Carefirst Bluecross Blueshield, Bon Secours Health System, and others making it a top healthcare marketing agency in the MidAtlantic region.

ARTS

With a wide range of expertise in the cultural sector, PROFILES has elevated arts, dance, entertainment, and theater companies throughout the MidAtlantic region utilizing media relations and PR. The PROFILES team has an excellent track record of success achieving high-profile awareness for art exhibitions, events, performers, and performances for some of the MidAtlantic’s premier arts, tourism, and entertainment companies like the Baltimore School for the Arts, the Baltimore Museum of Art, Towson Dance Studio, Center Stage, Peter Max, Soulful Symphony, Baltimore Symphony Orchestra, and others.

NONPROFITS

PROFILES helps nonprofit organizations of all sizes communicate and connect with potential donors, members of the press, influencers, and gatekeepers. From company foundations and philanthropic groups to capital campaigns and Giving Tuesday, PROFILES has managed many high-profile PR initiatives on behalf of not-for-profit organizations like The Baltimore Station, National Aquarium, Guidewell Financial Solutions, Show Your Soft Side, Southwest Partnership of Baltimore, Havre de Grace Alliance, and others.

REAL ESTATE

PROFILES’ work with numerous housing and commercial real estate brands has resulted in positive news and feature coverage surrounding key events (groundbreakings, grand openings), milestones (industry awards and distinctions), and achievements (new project announcements). PROFILES has worked with real estate organizations like Enterprise Homes, Maryland Multi-Housing Association (MMHA), Klein Enterprises, and others.

EDUCATION

The PROFILES team has supported many clients in the educational sector from child care organizations and schools to higher education and summer camps. PROFILES has worked with education providers like the Baltimore Leadership School for Young Women (BLSYW), Baltimore School for the Arts (BSA), Baltimore Design School, University of Baltimore, Kiddie Academy, Park School, Y in Central Maryland, and others.

CORPORATE COMMUNICATIONS

PROFILES offers comprehensive strategic planning services and works with corporations to better deliver their value proposition to their customers, staff, and stakeholders. We’ve worked with corporations including T. Rowe Price, Carefirst Bluecross Blueshield, Alex Brown, Zuckerman Spaeder, and others.

SAMPLE PRESS FOR CLIENTS...

PR SERVICES INCLUDE:

  • Press conferences and media tours
  • Groundbreakings and ribbon cuttings
  • Targeted, custom media outreach
  • Development of press materials including press releases and press kits
  • Strategic planning
  • Media relations
  • Community relations and thought leadership
  • Media alerts
  • Awards
  • Crisis communication and issues management
  • General PR counsel
  • Media training
  • Messaging and talking points
  • Op-eds and byline contributions
  • Ghostwriting