CONTENT

CONTENT MARKETING

A content marketing strategy is a strong supplement to other marketing and PR efforts as good content will attract qualified and relevant leads and visitors to your brand, ultimately driving conversions and bottom-line ROI. Our team of former journalists and skilled writers knows how to get the right content to your audience at the right time by leveraging data science, SEO research, analytics, crowdsourcing, competitive research, and more. We specialize in creating and managing brand blogs, content hubs, intranets, and other editorial brand platforms. Through excellent copywriting, and a strategic look at data, our team helps clients find and connect with their customers through content like annual impact reports, brand guides, blogs, e-books, infographics, newsletters, interactive worksheets, and more.

OUR PROCESS

TEAM

The PROFILES team will develop and learn your content roadmap, pillars, and strategy, as well as your brand’s target audiences in order to develop fresh, compelling content.

PLANNING

Before creating new content, we thoroughly research and determine what to include and what not to include in a greater editorial calendar that could span weeks or quarters. Then we distill those ideas into snackable content sometimes packaged with multiple components including social media promotional posts, custom graphics or infographics, free downloadables, ebooks, and more.

SHARING

PROFILES content experts ensure that dissemination of your content is strategic and purposeful. We leverage SEO, partnerships, email, a robust social media-sharing schedule, and a supplementary paid social ad campaign to distribute content to thousands.

MEASUREMENT

We review many key performance indicators including page views with Google Analytics, downloads, registrations, shares of bitly links and more, but our number one goal is to generate marketing-qualified leads for our clients.

CONTENT MARKETING SERVICES INCLUDE:

  • Editorial content conceptualization, production, creation, and packaging
  • Copywriting, content, brand story development and overall editorial strategy
  • Copy for social media organic and paid campaigns
  • Editorial content strategy and brand journalism with community building
  • Creating and managing content hubs, blogs, intranets, and editorial platforms of all kinds
  • Inbound marketing materials including branded downloadables, ebooks, guides, and worksheets
  • Annual impact reports and case studies