MARKETING

Telling the world what you do…
better, faster, and more effectively.

MARKETING

We follow a prescribed process that yields a comprehensive understanding of what the organization does that is distinctive, unique, market-making, category-beating, breakthrough, different, and special.

Strong marketing will help a brand grow and gain industry dominance. We review all existing communications materials – website, collateral, ads, messaging. We ask probing questions about what the company or institution does, the organization's key attributes, what their needs are, who the competition is, and more – most often the critical information already resides within the organization. We study the competition. We translate what we learn into an “ownable” strategy – a positioning that is unique to each client.

OUR PROCESS

IMMERSION

We help you understand your target audience in order to develop a strong marketing plan.

ANALYSIS

We analyze basic market research to define market growth and identify trends to uncover areas of opportunity.

EXPERIENCE

Upon analysis of the brand, we will explore the best ways for application or expression of the brand to meet defined goals.

STORY

Our strategies are based around the basic premise of storytelling. For our clients, we identify what is unique about them and craft interesting, insightful, intriguing, and compelling stories about what makes them different.

MEASUREMENT

We’ll continuously evaluate the effectiveness of your marketing strategy and adjust it as needed.

MARKETING SERVICES INCLUDE:

  • Marketing strategy and tactics
  • Integrative campaigns with paid media, PR, social, and digital
  • Advertising – creative development, writing, design, production, and graphic design
  • Community outreach and guerilla marketing
  • Partnerships, sponsorships, and promotions
  • In-person brand experiences and street teams
  • Co-op marketing