SOCIAL MEDIA

SOCIAL MEDIA

We research the nuts and bolts of social, demystify industry jargon, and help clients understand changing algorithms.

With digital and social media, we utilize web traffic, online communities, channels, bloggers, fans, and followings. Our formulas, tools, reports, and methods for overseeing social, managing digital campaigns, and engaging influencers are all completely original and one-of-a-kind. We work as a partner with our clients - shoulder to shoulder - from audit and policy to training and execution. Our experts are both avid explorers and users of existing and emerging platforms. They are experienced in generating brand awareness and building social followings online. As the PR and marketing industry continues to evolve, PROFILES is committed to staying up-to-date on trending topics and news, innovative media strategy, and groundbreaking social platforms when using non-traditional media.

OUR PROCESS

AUDIT

An audit of the brand's current presence on social media, target audiences, and share of voice will guide steps in the social media strategy.

CONTENT DEVELOPMENT

We optimize all of your social media profiles to include “about" or bio, photos, videos, reputation management and online reviews, company logo, address, regular content, and more.

COMMUNITY ENGAGEMENT

PROFILES' social media experts monitor client social media channels 24/7 so audiences remain engaged with, and trusting of, the brand. The team engages in social media discussions so that brand channels remain social (educational, valuable, helpful, two-way resources).

PAID CAMPAIGNS

As the team determines your brand's strengths and areas of opportunity, we can design and create persuasive paid social media ads targeted to specific users demographically, geographically and psychographically.

MEASUREMENT

We track all digital marketing campaigns and efforts on an exact and analytical level using state-of-the-art social media monitoring software. Because we track our activities and results, we are able to make adjustments on the go to increase overall ROI.

SOCIAL MEDIA SERVICES INCLUDE:

  • Social media best practices counsel
  • Social media training for internal community managers and other staff members
  • Daily on-call assistance for questions and concerns about your social media accounts, campaigns, and presence
  • Crisis and online review response and counsel
  • 24/7 community management and monitoring
  • Monthly or bi-monthly editorial content calendar
  • Brand guidelines
  • Graphic design, photography and content sourcing
  • 10-hour response policy on social media comments and messages