CareFirst BlueCross BlueShield

carefirstThe mission of CareFirst BlueCross BlueShield is to provide health benefit services of value to customers across the region comprised of Maryland, Delaware and the National Capital Area. To fulfill this mission, CareFirst BlueCross BlueShield commits to offer a broad array of quality, innovative insurance plans and administrative services that are affordable and accessible to their customers.

GOAL

In January 2006, CareFirst was exploring how to showcase its partnerships with the non-profit community and bring attention to its effort to expand access, affordability, quality and safety in healthcare. Profiles was hired to conceptualize and manage event services for CareFirst’s annual CareFirst Commitment celebrations.

STRATEGY

Profiles has assisted CareFirst in planning and executing annual anniversary celebrations of its CareFirst Commitment initiative in Annapolis, MD; Washington, D.C.; and Falls Church, VA. Profiles’ event planning services on behalf of CareFirst include:

  • Event conceptualization
  • Creation and Management of Event Timeline
  • Logistics Planning and Consultation
  • Exhibitor Relations
  • Vendor Relations
  • Budget Management
  • Collateral Material Production
  • Speaker/Celebrity Management
  • On-Site Event Management
RESULTS

Each year, the annual CareFirst Commitment celebrations attract more than 200 guests including elected officials, community leaders, business professionals and non-profit representatives.

Current Clients Include
  • American Craft Council
  • Armada Hoffler
  • Baltimore Child Abuse Center
  • Baltimore Magazine
  • Baltimore Marine Centers
  • The Baltimore Station
  • Beatty Development Group
  • The Buddy Foundation of Maryland
  • CaliBurger
  • CareFirst BlueCross BlueShield
  • Citron, a Charles Levine Restaurant
  • City Perch Kitchen + Bar
  • Eggspectation
  • Enterprise Homes, Inc.
  • Everyman Theatre
  • The French Kitchen
  • James A. Palmer Enterprises
  • Jhpiego
  • Katzen Eye Group
  • Kennedy Krieger Institute
  • Kimpton Hotels & Restaurants (Baltimore)
  • Klein Enterprises
  • Lord Baltimore Hotel
  • Media Works, Ltd.
  • Medpoint Health Partners
  • MileOne Automotive
  • MuniMae
  • The National Aquarium
  • Parking Authority of Baltimore City
  • Pet Valu – U.S.
  • The Prime Rib
  • Rusty Scupper
  • Saint Agnes Hospital Foundation
  • The Saul Zaentz Innovation Fund in Film and Media at Johns Hopkins
  • Show Your Soft Side’s Pawject Runway
  • Southwest Partnership
  • SurgCenter Development
  • Waterfront Partnership of Baltimore
  • WYPR Radio
  • Y of Central Maryland
  • Zuckerman Spaeder LLP