Waterfront Partnership

waterfront_partnershipWaterfront Partnership of Baltimore, Inc. was formed in October 2005 out of an interest expressed by property owners – businesses, residents, and non-profits – to create a more welcoming waterfront for local residents, office workers and visitors alike. Currently encompassing the Inner Harbor, Harbor East and a portion of Fells Point, Waterfront Partnership is dedicated to creating a more attractive environment, great public parks and events for the public to enjoy at Baltimore community’s signature asset, bringing a new spirit of vitality to the entire waterfront.


In 2009, Waterfront Partnership sought a partner who could help position the organization as a vital business advocate and resource for those who live, work and visit the waterfront areas.


Since 2009, Profiles has developed and directed communications programs that generate awareness for the Waterfront Partnership and its initiatives, allowing the organization to publicly advance its mission, vision, strategies and achievements. Our work on the Partnership’s behalf has included communications, strategy, counsel and events around:

  • Healthy Harbor launch
  • Inner Harbor 2.0
  • Waterfront Wellness
  • Clean and Safe Program into Fells Point
  • The Great Baltimore Oyster Partnership
  • Inner Harbor Water Wheel
  • Pierce’s Park
  • Floating wetlands
  • Smarter Way to Get There
  • Walter Sondheim Fountain
  • Summer Socials
  • Harbor Harvest
  • Events at Rash Field

The Waterfront Partnership has grown by leaps and bounds as a critical resource for those who live, work and play on the waterfront. Through Profiles’ communications efforts, the organization and its initiatives have gained tremendous media exposure and public awareness, advancing its mission and vision. Profiles has secured media coverage for the Waterfront Partnership, its partners and initiatives with most every Baltimore media outlet. Events organized by Profiles – including the launch of the Healthy Harbor initiative, the unveiling of the Walter Sondheim Fountain, the introduction of Inner Harbor 2.0 and more – were well-attended by the community, partnering organizations, city and state government officials, and business leaders. Further, Profiles secured, built and launched the organization’s Facebook page and assisted in the creation of the organization’s Twitter account, @waterfrontpb.


Bay Journal
Baltimore’s Got a Brand-New Trash Wheel

The Daily Record
A New Sparkle for the Waterfront

Baltimore magazine
The Water Cure

Baltimore Business Journal
165,000 Baby Oysters are Coming to the Inner Harbor in Cleanup Effort

The Baltimore Sun
Return of Downtown Ice Rink Gets a Warm Reception

Baltimore Afro American
Baltimore ‘Butts Out’ at Inner Harbor

Baltimore magazine
The New Inner Harbor

The Baltimore Times
Walter Sondheim Fountain Unveiled

The Daily Record
Devoting Full Attention to the Harbor

The Daily Record
Baltimore Nonprofit Pushing for ‘Swimmable, Fishable’ Harbor Water in 10 Years

Nightly News

Baltimore Smart CEO
Quick Takes: Harborside Hon

THe Baltimore Sun
Dancing Water

The Baltimore Sun
Inner Harbor to Host ‘It’s a Waterfront Life’

The Baltimore Sun
Charm City Circulator Makes Cameo Appearance

WAMU 88.5
Baltimore Aims to Make Inner Harbor Swimmable by 2020

WBAL Channel 11
Achieve Body and Mind Oneness Through Yoga

WJZ Channel 13
Group Wants to Make Inner Harbor Safe for Swimming & Fishing

Current Clients Include
  • American Craft Council
  • Baltimore Bride
  • Baltimore Child Abuse Center
  • Baltimore Magazine
  • Baltimore Marine Centers
  • The Baltimore Station
  • Bon Secours Baltimore Healthy System
  • CareFirst BlueCross BlueShield
  • City Perch Kitchen + Bar
  • Dave & Buster’s
  • Dog Haus Biergarten
  • Enterprise Homes, Inc.
  • The French Kitchen
  • Graul’s Market
  • Guidewell Financial Solutions
  • The Havre de Grace Wedding Committee
  • James A. Palmer Enterprises
  • The Journey Home
  • Katzen Eye Group
  • Kennedy Krieger Institute
  • Kimpton Hotels & Restaurants (Baltimore)
  • Klein Enterprises
  • Lord Baltimore Hotel
  • Maryland Multi-Housing Association (MMHA)
  • Maryland University of Integrative Health (MUIH)
  • Media Works, Ltd.
  • Medpoint Health Partners
  • MileOne Automotive
  • MuniMae
  • The National Aquarium
  • Parking Authority of Baltimore City
  • Pet Valu – U.S.
  • The Prime Rib
  • Rusty Scupper
  • The Saul Zaentz Innovation Fund in Film and Media at Johns Hopkins
  • Show Your Soft Side’s Pawject Runway
  • Southwest Partnership
  • SurgCenter Development
  • Waterfront Partnership of Baltimore
  • WYPR Radio
  • Y in Central Maryland
  • Zuckerman Spaeder LLP