Maryland Oral Health Literacy Campaign

HTHKIn March 2012, the Maryland Department of Health and Mental Hygiene’s (DHMH) Office of Oral Health (OOH) launched the Maryland Oral Health Literacy Campaign, Healthy Teeth, Healthy Kids. The informational campaign is designed to educate pregnant women and mothers of at-risk children ages zero to six years old about oral health and to help women understand that they have the power to impact their child’s oral health, which ultimately reduces oral health disease by increasing healthy behaviors and improving access to dental care.

GOAL

In 2013, the OOH recognized the need for ongoing media relations to ensure the campaign’s messaging continued to reach target audiences throughout the state—educating women about oral health issues and ensuring oral health topics remain top-of-mind. Profiles has served as the campaign’s media relations partner since January 2013.

STRATEGY

Profiles develops and oversees a comprehensive media relations program for the Healthy Teeth, Healthy Kids campaign and the OOH that raises awareness about oral health issues and educates the public about a variety of oral health topics. Specific audiences include African-American and Hispanic women and children.

RESULTS

Profiles’ outreach and communication efforts have allowed the campaign’s messages and information to reach more than 20 million people throughout the state. Coverage for the campaign and about other oral health related topics have been featured in media outlets throughout the region, particularly in areas where the target audience lives and works. Profiles obtained coverage for the Healthy Teeth, Healthy Kids campaign and about other oral health related topics in media outlets throughout the region including those from the Eastern Shore, Washington, DC, Prince George’s County and the greater Baltimore metro area. Feature stories and interviews about National Children’s Dental Health Month, oral health during pregnancy, fluoride varnish and proper teeth brushing techniques were featured in outlets such as the Prince George’s County Sentinel, WMDT-TV, WBAL-TV, WBFF-TV, WMAR-TV, Westminster Patch, Baltimore Times, WQSR-FM, WZFT-FM and WPOC-FM. Additionally, coverage for the launch of the Spanish language campaign was featured on the Takoma Park Patch, Prince George’s County TV, Colesville Patch and MetroLatina USA.

ARTICLES

The Prince George’s Sentinel
Dental Care Made Affordable to Hispanic Youth

WAMU 88.5
Reason to Smile: Children’s Dental Health Improves in Maryland

The Baltimore Afro American
Mobile Dental Clinics Set Out to Serve Community

The Baltimore Times
Fluoride Varnish a Good First Step to Preventing Childhood Cavities

El Tiempo Latino
Caries en Niños Afectarían Desarrollo

Current Clients Include
  • American Craft Council
  • Baltimore Bride
  • Baltimore Child Abuse Center
  • Baltimore Magazine
  • Baltimore Marine Centers
  • The Baltimore Station
  • CareFirst BlueCross BlueShield
  • City Perch Kitchen + Bar
  • Enterprise Homes, Inc.
  • The French Kitchen
  • James A. Palmer Enterprises
  • The Journey Home
  • Katzen Eye Group
  • Kennedy Krieger Institute
  • Kimpton Hotels & Restaurants (Baltimore)
  • Klein Enterprises
  • Lord Baltimore Hotel
  • Media Works, Ltd.
  • Medpoint Health Partners
  • MileOne Automotive
  • MuniMae
  • The National Aquarium
  • Parking Authority of Baltimore City
  • Pet Valu – U.S.
  • The Prime Rib
  • Rusty Scupper
  • The Saul Zaentz Innovation Fund in Film and Media at Johns Hopkins
  • Show Your Soft Side’s Pawject Runway
  • Southwest Partnership
  • SurgCenter Development
  • Waterfront Partnership of Baltimore
  • WYPR Radio
  • Y of Central Maryland
  • Zuckerman Spaeder LLP