BRIDGET M. FORNEY
Account Executive/Social Media Strategist

As an Account Executive for Profiles, Bridget is responsible for supporting all media relations efforts, generating media coverage for clients, writing press materials, and assisting in planning, scheduling and publicizing special events. Additionally, Bridget serves as a social communications strategist for the firm and its many clients.

Currently, Bridget is working on behalf of clients such as RA Sushi Bar Restaurant, Baltimore School for the Arts, the Maryland Athletic Club & Wellness Center (MAC), Baltimore magazine, B&O American Brasserie, Milan, Saint Agnes Foundation and Wagonheim & Associates. Bridget assists in creating strategic and innovative public relations campaigns and is involved in the daily media outreach efforts for each client.

As Profiles' Social Media Strategist, Bridget produces new media strategies customized for each client that focus on optimizing an online presence as well as using networking tools to strengthen business. Specifically, Bridget managed the launch of a strategic social media campaign for RA Sushi in Baltimore, the first for the corporation, which led to her “writing the book” on social media for RA Sushi‘s corporate office. Her practices and initiatives are currently used by RA’s 22 restaurant locations nationwide. Using the Baltimore location as a platform to experiment with social media marketing initiatives, she recently created and coordinated a successful social media contest that other locations will be launching in their markets. Bridget continues to provide guidance and advice to the corporate office, as well as their various other locations, when and where appropriate.

Bridget is also one of the internship supervisors at Profiles, which allows her to work closely with local universities to provide valuable work experiences to students interested in careers in public relations, marketing, and special events.

Bridget's work on behalf of such clients has earned her the title of "New Professional of the Year" from the PRSA Maryland chapter.

Before joining the Profiles team, Bridget completed several public relations internships for organizations including the Pentagon in Washington, D.C. and at an international marketing firm, Weber Shandwick. Bridget attended Stevenson University where she studied Communications. During her time at Stevenson, Bridget worked for the campus newspaper, The Villager, for three years, serving as Editor-in-Chief her senior year. Additionally, she played NCAA division III competitive volleyball in the Capital Athletic Conference and North Eastern Athletic Conference.

Bridget holds a strong interest in writing and blogging, and her work has appeared in such outlets as BrazenCareerist.com, the Daily Record, Charmed magazine and Examiner.com.

Born in Jacksonville, Arkansas, Bridget is the daughter of a retired Air Force Senior Master Sergeant. After traveling the nation, Bridget now resides in Parkville with her fiancé and two dachshunds.

Follow Bridget on Twitter: @bridgetforney.