What we do

Profiles, Inc. changes the fate of our clients by creating communications programs that shape perceptions and generate results – by definition what communications should do. Through the implementation of well-researched, fact-based programs, we help our clients achieve high-impact, cost-effective results.

Our premise begins with storytelling. In our world, stories can be spoken, written or visual and are told through a logo, tagline, photo, video, brochure, news or feature story, blog post, website or other marketing tactic. For our clients, we identify what is unique about them and craft interesting, insightful, intriguing and compelling stories around their distinctive qualities. Then, we share these stories with those who matter most (target audiences) through a variety of channels.

Our communications programs bring our clients more supporters, more believers, more advocates, more success – no matter how they measure success.

Specific services provided by Profiles include:

Public Relations

Our expertise lies in the development and application of traditional public relation strategies that only a firm that’s been in business for some 20 years would know how to exercise.

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Telling the world what you do…better. Reduced to a few words, that’s what we do. We simplify what a company/product has to offer, why it is different/better than alternatives, and express it in language and graphics that are compelling, persuasive and above all, clear.

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At Profiles, we specialize in both event production as well as event PR. Whether our clients are looking to host fundraising events, celebrate their achievements, or connect with the community, the vast array of events is endless.

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Social Media

As the PR and marketing industry continues to evolve and explore the social media landscape as a marketing tool, Profiles is committed to staying up-to-date on trending topics and news, innovative media strategy and groundbreaking social platforms when using non-traditional media.

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Every brand tells a story…or should. The brand – in look, feel, and words – expresses your mission, your beliefs, your place in the market or competitive landscape, your people, your history and your future. And every brand should be re-evaluated regularly to determine if it is relevant and compelling today.

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Current Clients Include
  • American Craft Council
  • Baltimore Bride
  • Baltimore Child Abuse Center
  • Baltimore Magazine
  • Baltimore Marine Centers
  • The Baltimore Station
  • Bon Secours Baltimore Healthy System
  • CareFirst BlueCross BlueShield
  • City Perch Kitchen + Bar
  • Dave & Buster’s
  • Dog Haus Biergarten
  • Enterprise Homes, Inc.
  • The French Kitchen
  • Graul’s Market
  • Guidewell Financial Solutions
  • The Havre de Grace Wedding Committee
  • James A. Palmer Enterprises
  • The Journey Home
  • Katzen Eye Group
  • Kennedy Krieger Institute
  • Kimpton Hotels & Restaurants (Baltimore)
  • Klein Enterprises
  • Lord Baltimore Hotel
  • Maryland Multi-Housing Association (MMHA)
  • Maryland University of Integrative Health (MUIH)
  • Media Works, Ltd.
  • Medpoint Health Partners
  • MileOne Automotive
  • MuniMae
  • The National Aquarium
  • Parking Authority of Baltimore City
  • Pet Valu – U.S.
  • The Prime Rib
  • Rusty Scupper
  • The Saul Zaentz Innovation Fund in Film and Media at Johns Hopkins
  • Show Your Soft Side’s Pawject Runway
  • Southwest Partnership
  • SurgCenter Development
  • Waterfront Partnership of Baltimore
  • WYPR Radio
  • Y in Central Maryland
  • Zuckerman Spaeder LLP