What we do

Profiles, Inc. changes the fate of our clients by creating communications programs that shape perceptions and generate results – by definition what communications should do. Through the implementation of well-researched, fact-based programs, we help our clients achieve high-impact, cost-effective results.

Our premise begins with storytelling. In our world, stories can be spoken, written or visual and are told through a logo, tagline, photo, video, brochure, news or feature story, blog post, website or other marketing tactic. For our clients, we identify what is unique about them and craft interesting, insightful, intriguing and compelling stories around their distinctive qualities. Then, we share these stories with those who matter most (target audiences) through a variety of channels.

Our communications programs bring our clients more supporters, more believers, more advocates, more success – no matter how they measure success.

Specific services provided by Profiles include:


Public Relations

Our expertise lies in the development and application of traditional public relation strategies that only a firm that’s been in business for some 20 years would know how to exercise.

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We know the importance of raising awareness about our clients’ programs and initiatives, and the Profiles team has developed and utilized some of the most innovative marketing tactics in the industry.

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At Profiles, we specialize in both event production as well as event PR. Whether our clients are looking to host fundraising events, celebrate their achievements, or connect with the community, the vast array of events is endless.

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Social Media

As the PR and marketing industry continues to evolve and explore the social media landscape as a marketing tool, Profiles is committed to staying up-to-date on trending topics and news, innovative media strategy and groundbreaking social platforms when using non-traditional media.

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At Profiles, we feel that an effective brand tells a story – your mission, people, history and future. But every brand, no matter how successful, needs to be evaluated and refreshed over the years.

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Current Clients Include
  • American Craft Council
  • Armada Hoffler
  • Baltimore Child Abuse Center
  • Baltimore Magazine
  • Baltimore Marine Centers
  • Baltimore School for the Arts
  • The Baltimore Station
  • Beatty Development Group
  • CareFirst BlueCross BlueShield
  • Citron, a Charles Levine Restaurant
  • Cooper’s Hawk Winery & Restaurants
  • Eggspectation
  • Enterprise Homes, Inc.
  • Everyday Botanicals
  • The French Kitchen
  • Happy Farm Botanicals
  • James A. Palmer Enterprises
  • Jhpiego
  • Katzen Eye Group
  • Kennedy Krieger Institute
  • Kimpton Hotels & Restaurants (B&O American Brasserie)
  • Klein Enterprises
  • Larry’s Ride
  • Lord Baltimore Hotel
  • Marley Station Mall
  • Media Works, Ltd.
  • MileOne Automotive
  • MuniMae
  • The National Aquarium
  • OneBaltimore
  • Parking Authority of Baltimore City
  • The Prime Rib
  • Reginald F. Lewis Museum
  • Rusty Scupper
  • Saint Agnes Hospital Foundation
  • Southwest Partnership
  • SurgCenter Development
  • University of Baltimore
  • Waterfront Partnership of Baltimore
  • What Works Studio
  • WYPR Radio
  • Y of Central Maryland
  • Zuckerman Spaeder LLP