Who we are

Profiles, Inc. creates communications programs that change the fate of our clients. Through the implementation of targeted strategies and compelling messages, we help bring our clients more patrons, more donors, more believers, more business, more success – no matter how they measure success.

Our range of services includes branding, messaging, earned media, social media, strategic planning, special event planning, marketing, advertising and crisis management, each of which we use to further our clients’ goals and objectives. Our expertise on behalf of businesses, organizations and foundations spans a number of niche industries including healthcare, education, nonprofit, real estate/development, tourism, arts and entertainment, food and beverage, accounting and law.

Over the past 25 years, we have developed unique relationships with media, elected officials, gatekeepers, business and community leaders, influencers, and community members throughout Maryland and beyond. Profiles knows how to influence audiences to try something new, become ambassadors of a brand and take action.  We know what it takes to stand out from the crowd and make a lasting impression.

We are dedicated. We are diligent. We get results.


Amy Elias



Amy Burke Friedman

Vice President


Jamie Watt Arnold

Vice President


Marianne Ortiz

Senior Account Manager


Christina Camba

Account Executive


Marnie Baddock

Junior Account Executive


Leanna Bernhard

Junior Account Executive