MEET AMY ELIAS

FOUNDER & CEO

Amy is the founder and CEO of PROFILES, with more than three decades-and-counting of public relations, crisis communications, and marketing experience. Amy guides the company’s strategic direction as a multi-faceted communications firm, in addition to serving as the backbone of the agency's crisis communications first-response team. Since founding PROFILES in 1990, Amy has built a firm dedicated to advancing clients’ messages and achieving their goals through the development and implementation of comprehensive communications programs.

Amy has been recognized as a leader in her field, being named one of The Daily Record’s “Top 100 Women” twice, one of the publication’s “2017 Icon Honors” as well as “Most Admired CEOs” and as one of the publication’s “Influential Marylanders” for communications. Her work on behalf of PROFILES’ clients has earned national, regional and local Addy, MarCom, Communicator and countless PRSA awards. Amy holds a bachelor’s degree from Emory University and is a trustee at the Baltimore Museum of Art as well as a board member for Center Stage. Previously, she has served on committees of Kennedy Krieger Institute, Maryland Art Place, CENTERSTAGE, Baltimore School for the Arts, Songs for Life, The House of Ruth, and The Maryland Zoo.

Amy describes her leadership style in these two mandates: "be demanding and listen. I do set very high standards of diligence, creativity, pursuit, and detail. I expect everyone to strive for and reach those standards, and frankly, am sometimes relentless in the effort. But…I listen to the input, reactions, evaluations, and ideas of others.”

EMAIL AMY

PASSIONATE. INNOVATIVE. DEDICATED. FIERCE.

EMAIL AMY

EXPERTISE

CRISIS
MANAGEMENT

Developing strategic approaches to sensitive situations.

EVENTS

Coordinating openings, celebrations, press briefings, groundbreakings, ribbon cuttings and more.

BRAND
DEVELOPMENT

Preparing positioning and messaging that is compelling and ownable.

HONORS

WORKING WITH A PR AGENCY JUST GOT EASIER.

Over the past 30 years, Amy has focused on clients and issues that make positive change for Baltimore City. From the re-opening of the city’s iconic and historic Lord Baltimore Hotel to the launching of the ProjectSPACE program aimed at increasing on-street parking options for people with disabilities, to the introduction of the Inner Harbor’s internationally recognized water wheel, Amy is a true Baltimore advocate.

She opened PROFILES in 1990 and has grown the public relations firm from a one-person shop to a 10-person full-service agency with a roster of more than 50 clients. Through Amy's leadership, the firm works with clients that attract more visitors to the city, enhance learning opportunities, increase public program awareness or bring jobs to residents. Top clients include CareFirst BlueCross BlueShield, Waterfront Partnership of Baltimore, Kennedy Krieger Institute, Baltimore magazine, and the National Aquarium.

Amy's style and approach have a reputation of its own and her work always leaves its mark. Talk to her directly about what she can do for your brand and business.



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