Bridget brings more than a decade of national media relations, multi-channel marketing and digital strategy experience working on behalf of local, regional and national brands to her role as vice president. As vice president, Bridget manages accounts creating and implementing strategic communications programs and leveraging her knowledge of media markets in national DMAs for clients. She also supports PROFILES’ business development programs and digital media initiatives.
Bridget’s return to the PROFILES team in 2017 was predicated by her nearly five-year tenure at PROFILES beginning in 2008 when she managed several accounts, brands, partnerships, and events while generating positive exposure for client programs and initiatives through strategic communications campaigns.
Prior to rejoining PROFILES, Bridget led regional and national marketing, PR and crisis communications programs at Kiddie Academy, a national leader in educational childcare with close to 200 franchised locations nationwide. There, she supported all of the franchisor’s new academies with media and community relations throughout the construction process, as well as PR initiatives for its corporate office and 186 open and operating locations. Leading up to her work with Kiddie Academy, Bridget represented several brands including Snyder’s-Lance, Roland Park Place and the Foundation for the Baltimore County Public Library, among others.