Key responsibilities include building media lists, drafting and distributing press materials, and building relationships with media on behalf of the firm’s clients. She assists with the coordination of media opportunities including interview prep and onsite media management. She also tracks, documents and organizes all media coverage garnered by her clients in order to evaluate the success of outreach efforts.
While earning a bachelor’s degree in communication with a concentration in public relations from the University of Maryland, College Park, Sonali gained real-world experience through several marketing and PR internships, including spending a semester with the PROFILES team where she contributed to many of the client accounts that she works on today. Additional experience includes a marketing internship with Modern Luxury, where she wrote editorial content for the magazine and website; conducted research; and assisted with various company events. Sonali also held public relations internships with Freddie Mac and Discovery, Inc.’s TLC network.
Sonali graduated from the University of Maryland, College Park in 2021. She is currently pursuing a master’s degree in mass communication with a concentration in audience analytics at the University of Florida.