The PROFILES team will develop and learn your content roadmap, pillars, and strategy, as well as your brand’s target audiences in order to develop fresh, compelling content.
Before creating new content, we thoroughly research and determine what to include and what not to include in a greater editorial calendar that could span weeks or quarters. Then we distill those ideas into snackable content sometimes packaged with multiple components including social media promotional posts, custom graphics or infographics, free downloadables, ebooks, and more.
PROFILES content experts ensure that dissemination of your content is strategic and purposeful. We leverage SEO, partnerships, email, a robust social media-sharing schedule, and a supplementary paid social ad campaign to distribute content to thousands.
We review many key performance indicators including page views with Google Analytics, downloads, registrations, shares of bitly links and more, but our number one goal is to generate marketing-qualified leads for our clients.