MARKETING
Telling the world what you do…
better, faster, and more effectively.
MARKETING
We follow a prescribed process that yields a comprehensive understanding of what the organization does that is distinctive, unique, market-making, category-beating, breakthrough, different, and special.
Strong marketing will help a brand grow and gain industry dominance. We review all existing communications materials – website, collateral, ads, messaging. We ask probing questions about what the company or institution does, the organization's key attributes, what their needs are, who the competition is, and more – most often the critical information already resides within the organization. We study the competition. We translate what we learn into an “ownable” strategy – a positioning that is unique to each client.
Strong marketing will help a brand grow and gain industry dominance. We review all existing communications materials – website, collateral, ads, messaging. We ask probing questions about what the company or institution does, the organization's key attributes, what their needs are, who the competition is, and more – most often the critical information already resides within the organization. We study the competition. We translate what we learn into an “ownable” strategy – a positioning that is unique to each client.
OUR PROCESS
IMMERSION
We help you understand your target audience in order to develop a strong marketing plan.
ANALYSIS
We analyze basic market research to define market growth and identify trends to uncover areas of opportunity.
EXPERIENCE
Upon analysis of the brand, we will explore the best ways for application or expression of the brand to meet defined goals.
STORY
Our strategies are based around the basic premise of storytelling. For our clients, we identify what is unique about them and craft interesting, insightful, intriguing, and compelling stories about what makes them different.
MEASUREMENT
We’ll continuously evaluate the effectiveness of your marketing strategy and adjust it as needed.
MARKETING SERVICES INCLUDE:
- Marketing strategy and tactics
- Integrative campaigns with paid media, PR, social, and digital
- Advertising – creative development, writing, design, production, and graphic design
- Community outreach and guerilla marketing
- Partnerships, sponsorships, and promotions
- In-person brand experiences and street teams
- Co-op marketing
For nearly 30 years, we have worked with companies, nonprofits, agencies and brands big and small to build their buzz, attain their goals and make a meaningful impact in their communities. In short, we change the fate of our clients.